Winston Engineering Inc.

Midea Unveils Stark Awareness Gap in Heat Pump Technology Among Homeowners and Contractors

Midea reveals a significant awareness gap in heat pump technology among homeowners and contractors, according to a recent survey. More than half of homeowners lack full awareness of heat pumps and their capabilities, hindering widespread adoption. The survey, conducted by Atomik Research, indicates a need for broader awareness to make heat pumps mainstream across America. Despite increasing adoption in 2023 and government incentives, the survey highlights misconceptions, such as 80% of homeowners claiming to know about heat pumps but being unsure of their full capabilities. Midea emphasizes the importance of educating consumers and contractors to accelerate the shift to more sustainable HVAC solutions.

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